Appetizers—The Popular, Profitable Category

Tuesday, September 1, 2020

Appetizers give you so much leeway for creativity. Take a classic, give it a twist, and you have instant culinary excitement. We have trends and tips to help you excel.

Tray of Stouffer's mac and cheese sticks with dipping sauce

Appetizers continue to be a profitable category for operators and a vehicle for customer experimentation. Ranging from popular favorites with a twist, like fries and mac-and-cheese, to cutting-edge specialties like crudo and bao, there’s a lot going on in the appetizer section of the menu.

Datassential looked to the trendsetting casual and family dining segments to see where the growth is for both familiar and emerging appetizers.

Arancini (+ 132% over the past four years) – These Sicilian risotto balls are traditionally stuffed with mozzarella, tomato sauce, and peas and coated with breadcrumbs before frying.

  • Add chopped mushrooms and onions to the rice mixture and fill the center with goat cheese
  • Use a different sauce in the filling or as a dipping sauce, such as pesto, Alfredo, pomodoro, curry, or artichoke-spinach
  • Add meat to the stuffing: ground beef or poultry, sausage, shredded pork, lobster, or shrimp
  • Substitute a grain like farro or couscous for the rice

Bao (+ 66%) – This traditional Chinese steamed street food dumpling, often filled with barbecued pork, is achieving crossover status as an appetizer.

  • Chinese-style bao can be filled with shrimp or other seafood, curry beef, chicken, mushroom and spinach, and sweet potato, among other ingredients
  • Go mashup with fillings like corned beef, scrambled egg and bacon, or pizza toppings
  • Unfilled steamed buns can also be used as a wrapper for pork belly, lobster salad, or spicy fried chicken

Crudo (+ 71%) – On the upscale end of the appetizer spectrum is this Italian specialty of thinly sliced, super-fresh raw fish, dressed simply with olive oil, sea salt, and lemon juice or vinegar.

  • Familiar sushi varieties like tuna, striped bass, scallop, and salmon are best bets
  • Elevated dressings and garnishes such as caper or chile lime vinaigrette, avocado, pineapple, and cucumbers add value and drama
  •  Look to crudo’s Peruvian cousin, called tiradito—as well as Japanese sashimi and Italian carpaccio—for additional inspiration

Fries (+ 9%) and Tater Tots (+ 88%) – The grand old daddy of multitasking items (appetizer, side, accompaniment) is still popular enough to have tricks up its sleeve.

  • Substitute or add a different vegetable: avocado, sweet potato, parsnip, zucchini, polenta
  • Serve as a poutine—a Canadian specialty consisting of fries topped with gravy and cheese curds—which can easily be upgraded with different toppings, like pulled pork or pastrami Reuben
  • Serve with a mix-and-match selection of dipping sauces—particularly ones that highlight on-trend ingredients like harissa, gochujang, and raita

Mac and Cheese (+ 50%) – This is a comfort food that never goes out of style, and can be concepted as an appetizer in addition to a more traditional entrée or side.

  • Roll in breadcrumbs and fry croquette-style for mac-n-cheese bites or tots, or bake in bite-size pastry cups
  • Blend in premium or on-trend ingredients like brisket, asparagus, caramelized leeks, mushrooms and truffles, or shrimp
  • Vary the pasta (from gemelli to orzo) and the cheese (roquefort, asiago, four-cheese, smoked gouda, branded farmstead) to create a signature version

Meatballs (+ 18%) – The ubiquitous pasta topping and sandwich/pizza ingredient has moved out on its own as an appetizer, making for more creative applications

  • Swap out traditional beef/pork for lamb, chicken, sausage, or turkey, or stuff with cheese
  • Explore global varieties like Swedish meatballs, Chinese pork meatballs, Mexican albondigas, or Middle Eastern kafta
  • Vegetarian “meatballs” can be made with chickpeas or lentils, cooked grains, mushrooms, or vegetables like kale or butternut squash

Mini Crabcakes (+ 42%) – Smaller versions of this Southern-style favorite represent a luxe example of a seafood starter.

  • A creative sauce cements the deal: remoulade, dill, mustard, tomato coulis, sriracha aioli
  • Experiment with varieties that favor high-impact ingredients, such as chiles, diced red and yellow peppers, Old Bay seasoning, roasted tomatoes, or corn kernels
  • Combine crabmeat with chopped shrimp to form the cake, or serve several different kinds seafood cakes for a sample plate

Pretzels/Pretzel Bites (+ 97%) – Pub fare par excellence is achieved with this crispy, salty snack, often served with a dip.

  • Go all out on the dip: cheddar beer, spicy cheese, honey mustard, roasted garlic aioli, horseradish
  • Toss pretzels in spice mix, seasoned salt, or flavored butter, such as garlic Parmesan, before plating
  • Add jalapeño or chipotle to the pretzel dough

Queso (+ 23%) – Typically cast as a Mexican-style appetizer dip of melted cheese and chile peppers for tortilla chips, the shareable favorite invites variations.

  • Make a white queso with Monterey Jack and white cheddar with milder poblanos and serrano peppers
  • Use crudites, such as jicama, radishes, broccoli or cauliflower florets, artichokes, and grilled scallions to dunk
  • Offer an Italian-style four-cheese dip (Mozzarella, Asiago, Parmesan, and Pecorino) with breadsticks or focaccia

Quinoa Salad (+ 64%) – The breakout ancient grain is part of the growing trend to better-for-you menu options, with versatility that allows quinoa salad to cover a lot of flavor ground.

  • Pair with kale, butternut squash or sweet potatoes, edamame, chickpeas or lentils, dried cranberries, and/or almonds for a “superfood” salad
  • Cheese, especially a variety like feta or blue, adds flavor and value
  • Substitute quinoa for the cracked wheat in a tabbouleh salad

The information provided is based on a general industry overview, and is not specific to your business operation. Each business is unique and decisions related to your business should be made after consultation with appropriate experts.