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Nutripro: More Plants on Plate—Did You Know That Each Year There Are 76 Million New Vegetarians Around the World?

Wednesday, November 14, 2018

What’s on your plate? For a growing number of consumers, it’s not meat.

While fruits, vegetables, and herbs have always been an important part of cooking, more and more people around the world are opting to eat only plants at some or all of their meals: 39% of European shoppers are buying vegetarian food options,1 while in the United States, 30% of millennials eat meat alternatives every day, 50% a few times each week.2 China has committed to reduce meat consumption by 50% by 2030, and meat consumption is decreasing in 25% of countries around the world.3

As a foodservice expert, it’s important for you to stay on top of these rising trends. Of course, you don’t have to abandon your existing menu, but by catering to both people who eat foods and beverages from animal sources and people who avoid them, you can expand your offerings to serve a wider range of consumers.

Sources: Survey. October 2017. www.iriworldwide.com; The Nielsen Company, 2017; Dietary Guidelines, 2016. http://dg.cnsoc.org