Eating behavior of Fast Casual customers naturally harmonizes with technology. Along with their food preferences, priorities for consumers include having a helpful staff, a cool setting, discounts, and a convenient location.
Most consumers who choose delivery order cuisine they already know and enjoy.
Operators can simplify online ordering for customers with a well-organized menu and a streamlined process for receiving food orders, whether on premise, takeout, or delivery.
TOP REASONS CUSTOMERS ORDER ONLINE
SOURCES: Datassential, CPP – Motivators & Behavior, 2015 | Datassential, CPP – Foodservice at Home, 2015