Drinking Differently: Beverage Insights Across Age Groups
Consumers connect, indulge, and unwind over away-from-home beverages — but each generation has different wants and expectations. Operators can satisfy these generational preferences with the right beverage insights, options, and experience.
From coffee to cocktails and creative non-alcoholic refreshments, beverages play a powerful role in how consumers connect, indulge, and unwind. But each generation brings its own preferences and motivations, from Gen Z’s curiosity to Boomers’ comfort. For operators, understanding these differences unlocks opportunities to create meaningful moments that drive repeat visits and guest loyalty.
For example: Beverage-focused foodservice occasions are on the rise.1 To meet this need, operators are adding a variety of beverages to their menus, with a trend toward cold beverages like specialty iced coffee, energy drinks and mocktails.1
Check out our beverage insights and key takeaways about how different generations enjoy their beverages, including:
- Coffee trends to satisfy different generations
- Non-alcoholic preferences for each age group
- How every generation consumes alcohol
- Priorities and beverages that appeal across ages
Sources: 1. Technomic, Away-From-Home Beverage Navigator Report (2025)