Now more than ever, customers are choosing healthier options for their food and beverages – and their reasons may surprise you. Take a look at our Evolution of Healthy Beverages Trend Report for more insights into this growing consumer category.

• 81% of consumers report that eating well is important.
• 70% of consumers agree it’s worth paying more for healthy.
• 35% of consumers say eating well contributes most to their overall feeling of wellbeing.

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