Whip Up Excitement with Blended Beverages

Friday, May 1, 2020

Blended beverages are foodservice staples. But there's more to offer than milkshakes and smoothies. Discover how fruit, veggies, and other add-ins can expand your beverage menu.

Photo of berry smoothies
©iStock.com/nerudol

Need some cool new ideas for your beverage menu? Dig into the ice machine and ice cream freezer to easily and profitably shake up some excitement with blended beverages. 

Here are some cold facts to take to the bank: A full menu of icy frozen drinks including milkshakes, malts, frappés, smoothies, slushies, and even cocktails has broad consumer appeal, especially with younger consumers. Blended beverages are versatile, fit nicely across all dayparts and segments, have strong margins, and are easily made from scratch or jump-started with pre-mixes. Adding them to the menu is often simply a matter of creatively and cost-consciously using inventory that is already on hand. 

Smoothies: Packed with fresh ingredients and bathed in a healthful halo, smoothies have seen impressive growth as consumers seek them for meal replacements as well as snacks. Made with creative combos of fruits and/or veggies, they often are stocked in grab-and-go cases for convenience. 

  • Blueberry, coconut, passion fruit, and kale are among the smoothie ingredients that recently have shown double-digit growth in usage, according to Datassential
  • Although often an all-fruit play, don’t be afraid to grab ingredients from the vegetable bin. Greens such as spinach and kale, beets, celery, and carrots are among nutrient-dense options 
  • Bananas add great texture. Try freezing them for a frosty finish

Milkshakes and malts: Paired with a burger or an all-by-itself star, these ice-cream-based indulgences are widely popular, with 80% of consumers saying they love or like them, according to Datassential. 

  • Use alt milks and ice creams such as almond, rice, coconut, or soy to draw new audiences
  • Malted milk powder transforms many flavors into a nostalgia-laden treat. Vanilla and chocolate may be the most common malt flavors but banana, strawberry, and mocha are nicely complemented by the toasty flavor
  • Peanut butter, chocolate chip, peach, and lemon have shown strong increases in menu incidence

Frappés and granita-type coffee drinks: Coffee chains have gone gangbusters with a whole category of these icy, whipped-up froths, and whether as a meal replacement or snack, consumers love them nearly any time of day. Many are made with mixes but from-scratch versions are easily do-able with coffee and sweetened condensed milk plus lots of ice forming the refreshing foundation. 

  • Add unexpectedly delicious flavor enhancements with hazelnut spread, cocoa powder, chocolate syrup, peppermint, Mexican-style chocolate, or coconut milk
  • Flavored syrups are an easy way to customize these treats and so are sweet spice such as cardamom, cinnamon, and nutmeg. Vanilla or almond extract work, too

Slushies: “Just add ice” can be a mantra for operational ease, turning the standard beverage menu into a whole new category. Lemonade, iced tea, coffee, chai, and juice-blend mixes are among the options

  • Lemonade and strawberry may be the most popular fruit slushie flavors but the list might also include cherry, peach, and lime. If you want to go further into the arena of up-and-coming trends, try yuzu, cantaloupe, lavender, pear, or black sesame—tastes that are on the upswing. 

Sources: Datassential SNAP! Smoothies (2020); Datassential SNAP! Shakes (2020)

The information provided is based on a general industry overview, and is not specific to your business operation. Each business is unique and decisions related to your business should be made after consultation with appropriate experts.