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Sweet Earth and Nestlé Professional Launch Plant-Based Awesome Burger for Foodservice.

Wednesday, September 25, 2019

The Sweet Earth Awesome Burger was crafted to be the first truly no-compromise plant-based burger in foodservice that delivers on both operational efficiency and taste.

SOLON, OH, (September 25, 2019) – Sweet Earth announced today that it has an exciting new foodservice entrant in the plant-based burger category. The Sweet Earth Awesome Burger aims to meet the needs of flexitarians and meat eaters who are actively seeking to reduce meat in their diet and switch to plant-based meals more often. Whether they choose plant-based foods for health purposes, environmental sustainability, or animal welfare, flexitarians are less willing to compromise on the experience of eating meat when they choose to go meatless.

The development of the Awesome Burger has been a collaboration between Sweet Earth and Nestlé. Nestlé, who purchased Sweet Earth in 2017, has a history in plant-based foods that stretches back 30 years, through its brands Garden Gourmet and Tivall. Together they developed a plant-based burger with the juicy texture of a beef burger that delivers 22 grams of protein. Ingredients like pea protein, natural plant extracts and coconut oil give the Awesome Burger its distinctive raw appearance that transforms when cooked, just like a beef burger. To develop Awesome Burger’s vegan-beef flavor, our chefs worked to create a custom flavor that tastes like beef, but comes from plant-based sources.

Crafted for you by our culinary team.

Consumers in foodservice have been clamoring for plant-based burger options, but operators have struggled with cooking traditional veggie burgers on their commercial equipment. The Awesome Burger is a practical solution because it was designed specifically with operators and their equipment in mind. The Sweet Earth Awesome Burger was crafted to be the first truly no-compromise plant-based burger in foodservice that delivers on both operational efficiency and taste.

The non-GMO Awesome Burger is a natural evolution of Sweet Earth’s other plant-based meat products and advances the Sweet Earth mission by delivering on the taste and texture of beef with the environmental and nutritional benefits offered by plant-based proteins, and a win for animal-conscious consumers.

Launched in 2011 by co-founders Kelly and Brian Swette, Sweet Earth’s award-winning frozen meals, burritos, breakfast sandwiches, and chilled plant-based burgers and proteins are sold in more than 10,000 stores. Their on-trend products feature global flavors and plant-based proteins like seitan (wheat-based), tofu and legumes like lentils, chickpeas and beans. Sweet Earth’s products span three core platforms: entrees, breakfast and plant-based proteins, called Righteous Meats®. Sweet Earth produces its product lines in its Moss Landing headquarters and strives to transition a portion of the 24 billion pounds of beef sold per year in the U.S. to plant-based food.

About Sweet Earth

Based in Moss Landing, California, Sweet Earth Foods is an award-winning and fast-growing vegetarian food innovator that brings consumers flavor-forward, nutrient-dense, sustainably-minded products.  As a leader in the Modern Food Movement, their on-trend products feature global flavors and plant-based proteins like seitan (wheat-based), tofu and legumes like lentils, chickpeas and beans, and span three core platforms: entrees, breakfast and plant-based proteins, called Righteous Meats®. Founded by husband and wife Brian and Kelly Swette, the company has won over health-conscious consumers with delicious, nutritious new takes on timelessly appealing foods. For more information, please visit www.SweetEarthFoods.com and connect with us on Facebook at www.facebook.com/SweetEarthFoods.

About Nestlé Professional

Nestlé Professional is dedicated to being an inspiring growth partner that delivers creative branded food and beverage solutions, enabling foodservice operators to delight their consumers. From Minor’s®, Stouffer’s®, Chef-mate® and Trio® on-trend culinary items to innovative beverage systems under NESCAFÉ®, Nestlé® Vitality® and Coffee-mate brands, Nestlé Professional meets the needs of foodservice operators while satisfying the tastes of the out-of-home consumer. Nestlé Professional is a division of Nestlé, the world’s largest food and beverage company. It is present in 190 countries around the world, and its 328,000 employees are committed to the Nestlé purpose of enhancing quality of life and contributing to a healthier future. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. 

Media Contacts:

Sarah Ryan

Laura Hardin

(310) 497-3653

(440) 454-4789

[email protected]

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