July trend report tacos, drinks and limes on table

Limited-Time Offers — Unlimited Opportunities

What’s new? The best answers for patrons are limited-time offers (LTOs)—they can be an easy lift for operators and a great way to try out new dishes.

Limited-time offers (LTOs) can be an easy way to stand out from the pack. Whether building a seasonal menu or leaning into the latest trends, the business opportunity is large. Consider this: 75% of diners say they try new items at least some of the time.1 

Check out our insights and key takeaways about LTOs today, including:

  • Seasonal shifts
  • Cold coffee remains hot
  • A world of global foods
  • New items with familiar flavors

 

Source: 1. Datassential Menu Development (2024)

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