Variety of foods on table

Purpose-Driven Plant-Based Incubator™

Helping you accelerate delicious plant-forward offerings on campus

Collaborating on Plant-Forward Menus

The Incubator offers college and university foodservice operators turnkey solutions, including fully-developed recipes, plant-forward marketing and culinary support, as well as space to collaborate with likeminded manufacturers and peers

What we offer:

Plant-based Incubator logo
  • Fully developed recipes
  • Plant-forward marketing and culinary expertise
  • Best practices to streamline recipe preparation
  • Solutions to simplify operational challenges
  • New recipe ideation and support
  • Hands-on workshops with partners


I’m interested.  Learn More 

The Founding Partners

Nestlé Professional

Nestlé Professional is dedicated to being an inspiring growth partner that delivers creative branded food and beverage solutions, including a wide array of plant-forward options.

UMass dining logo
UMass Dining

UMass Dining is the largest and most awarded collegiate dining program in America. Focusing on local, healthy, sustainable, globally-inspired meals while supporting the student experience.

Wholesome Crave logo
Wholesome Crave

Wholesome Crave creates exceptional plant-based, clean-label soups using whole, sustainably sourced ingredients.

People gathering by incubator launch sign

About Our Launch

Nestlé Professional, Wholesome Crave, and UMass Dining Launch Purpose-Driven Plant-Based Incubator™ to Accelerate Shift in College and University Menus

More Plant-Forward Options, Please!

UMass Amherst students share their thoughts on plant-forward options from the Incubator. 

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Globally-Inspired, Flavor-Driven and Plant-Forward Solutions

Pieces of quesadilla on plate with toppings
Fiery Veggie Chili & Mindful Chik’n Quesadilla

100% of UMass Amherst students were likely to select this dish again after taste testing.

Tomato Soup in white bowl
Creamy Vegan Alfredo Tomato Soup

“I liked the taste and the thick creamy nature of it. It felt like a warm hug.” –UMass Amherst Student

Chilaquiles in pan
Santa Fe Tortillas & Awesome Grounds Chilaquiles

94% of UMass Amherst Students liked this dish during taste testing.

Want to join us?

We can’t wait to hear from you. We believe the more partners we have driving plant-forward options for students, the better.
Step 01 Get in touch with us! We want to hear about your plant-based ambitions, opportunities and where you need help.
Step 02 Our team will host a kick-off discussion with you to discuss the Incubator and the opportunity. Gain access to our Playbook for ideas and inspiration.
Step 03 We'll collaborate with you on concept recommendations and our chefs will review recipe and product options.
Step 04 Test new recipes with your students and share back your learnings with the Incubator.


Eggplant lasagna on plate with sauce

Interested in Joining the Incubator?