Food and Beverage Industry Trends 2021

Monday, November 30, 2020

COVID-19 presents many business challenges for operators in the food and beverage industry. This year, the 2021 Food and Beverage Trends are defined by 5 challenges and strategies for operators to win in the New Normal.

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IN THIS REPORT

Challenge 1: Engaging the Community

Challenge 2: Redefining Dining Norms

Challenge 3: Evolving Consumer Tastes

Challenge 4: Menuing for Adaptability

Challenge 5: Building New Revenue Streams

CONCLUSION: Give the People What They Want

New Challenges Demand New Solutions

Even as the post-pandemic marketplace continues to evolve, operators have learned to meet the challenges. Although the food and beverage industry has changed forever, foodservice operators have the courage and the tools to adapt. That is one of the lessons we learned in 2020, and the message we must take forward into 2021.

New challenges demand new solutions, and even as the marketplace continues to evolve, operators have learned important lessons about what it takes to serve a customer base whose lives have also changed forever.

Many of these food and beverage trends and technological developments were already underway before the coronavirus emerged but were accelerated by necessity and expedience.

In this special report, we examine the ways in which food and beverage operators can:

  • Engage communities in more meaningful ways
  • Commit to the safety of employees, suppliers, and customers
  • Develop new models for doing business, including takeout, delivery, meal kits, and grab-and-go
  • Learn how to be flexible and responsive to changing realities
  • Double down on the kind of food and beverage experiences that patrons crave in times of uncertainty

Creativity and innovation have helped the foodservice industry survive a tumultuous year, and they will continue to help operators redefine themselves moving forward, with some key themes emerging.

Data graph of 2021 food service trends about adapting to a changing world

Adaptability:
Evolving Your Food and Beverage Operation

Foodservice Operators who adapt their business offering in certain ways are better positioned to succeed in the new normal, with many emerging even stronger than before by:

  • Introducing enhanced safety protocols
  • Embracing new forms of technology
  • Offering larger portions and family-sized options
  • Featuring more comfort and craveable menu items
  • Adding cost-friendly pricing and offers
data graph of 2021 food service trends dining in vs ordering out

Order Up!:
More Versatile Food and Beverage Ordering Methods

Many consumers in the post-pandemic world will continue to favor less in-person/on-site dining options instead relying on:

  • Drive-thru or curbside/pick-up
  • Call ahead ordering
  • At-home delivery methods, whether the operators own service or a third-party app

IN THIS REPORT

Challenge 1: Engaging the Community

Challenge 2: Redefining Dining Norms

Challenge 3: Evolving Consumer Tastes

Challenge 4: Menuing for Adaptability

Challenge 5: Building New Revenue Streams

CONCLUSION: Give the People What They Want

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