Cold brew is one of the hottest things to happen to foodservice beverage menus. According to Datassential, in fact, cold brew on menus has grown 425% over the last four years (44% in the last year alone), and is a favorite of the all-important millennial customer base. Despite this impressive growth, however, the beverage still only appears on less than 4% of menus. That spells opportunity for this exciting, on-trend beverage.
In addition to getting cold brew on the menu, there are many effective ways to cross-utilize it and build sales:
- Mix prepared cold brew with club soda or sparkling water to create a refreshing housemade soda with a kick; a French-style soda also includes cream or half-and-half for a rich beverage similar to iced coffee.
- Investigate using a nitro keg to get consumer interest in Nitro Cold Brew.
- Top cold brew with whipped cream or a float of heavy cream and a drizzle of chocolate syrup or caramel for an indulgent specialty.
- Promote a flavored cold brew of the day using syrups, flavored creamers, and other add-ins, from popular hazelnut to seasonal peppermint.
- Use cold brew in smoothies, frappes, frozen lattes, and other blended beverages.
- Freeze cold brew into ice cubes to prevent dilution and provide a point of distinction over competitors’ cold brew offerings.
- Offer a premium cold brew affogato by “drowning” a scoop of gelato or ice cream in cold brew.
- Use cold brew in a cocktail crafted with brandy, coconut or dairy milk, and simple syrup.
- Shake cold brew up with bitters and simple syrup and garnish with a lemon peel for a caffeinated take on a classic Old Fashioned; add bourbon to make it a cocktail.
- Share cold brew with the kitchen for applications like meat glazes, Red Eye Gravy (a Southern specialty made from pan drippings deglazed with strong coffee and enriched with butter and broth), and desserts such as ice cream, tiramisu, and popsicles.
Source: Datassential SNAP Food Profile: Cold Brew (March 2018)
The information provided is based on a general industry overview, and is not specific to your business operation. Each business is unique and decisions related to your business should be made after consultation with appropriate experts.