Monday, March 27, 2017


We’ve turned this complex beverage into an easy-to-prepare concentrate so you can focus on delighting your customers with every cup.

Cold brew coffee commands a higher price point as a result of its artisan, small-batch reputation, and smooth flavor profile, fresh aroma, and lack of bitterness. Now with NESCAFÉ Cold Brew Coffee you can round out your coffee program and attract more customers with a consistent, efficient solution that’s ready when you are.

The Cup

  • Made with just coffee and water, no added preservatives or additives
  • Responsibly grown and sourced 4C-certified beans
  • Expertly crafted, steeped for more than 10 hours
  • Each smooth cup finishes with delicious, subtle chocolate flavor and no bitterness

Your Customer

  • Cold brew coffee menu penetration has grown 635% since 2011*
  • 52% of coffee drinkers said they’re interested in trying cold brew**
  • 27% of consumers aged 18-34 would consider ordering cold brew; and 19% of consumers 35+ are interested in cold brew***
  • Guests are willing to pay more for the smooth taste of artisanal coffee and the story of sustainability that comes with it****

You

  • Leave the brewing to us: just add water and pour over ice
  • Minimal training and preparation
  • National distribution available for U.S. and Canada
  • National merchandising and promotional support available; call your Nestlé Professional Sales Representative to explore your options
 



*Datassential, Next Generation Coffee Rituals, August 2016

**Datassential, Creative Concepts – New Wave Coffee, July 2015

***Technomic, Beverage Consumer Trend Report, 2016

****NCA, 2016 – National Coffee Drinking Trends