Monday, March 27, 2017


We’ve turned this complex beverage into an easy-to-prepare concentrate so you can focus on delighting your customers with every cup.

Cold brew coffee commands a higher price point as a result of its artisan, small-batch reputation, and smooth flavor profile, fresh aroma, and lack of bitterness. Now with NESCAFÉ Cold Brew Coffee, you can round out your coffee program and attract more customers with a consistent, efficient solution that’s ready when you are.

The Cup

  • Simply made from carefully roasted coffee beans and water. No additives or preservatives.
  • Responsibly grown and sourced coffee beans.
  • We coarsely grind a unique blend of roasted beans and steep them for more than 10 hours, then carefully remove the grounds and double filter the coffee.
  • Smooth, delicious, in-cup flavor with sweet, chocolaty notes and no acidity or bitterness.

Your Customer

  • Cold Brew coffee growth is driven by Millenials and Gen Z. 1
  • 87% of consumers know about Cold Brew coffee. 1
  • 51% of consumers have tried it.1
  • 36% of consumers like or love it.1
  • Cold Brew showed 5.7% menu penetration in 2018.2
  • +104% projected growth on menus by 2022.2


  • Leave the brewing to us: just add water and pour over ice.
  • Minimal training and preparation.
  • National distribution available for the U.S. and Canada.
  • National merchandising and promotional support available; call your Nestlé Professional Sales Representative to explore your options.

1 Datassential, Buzz Topical Report February 2019

2 Datassential SNAP Menutrends 2019